1979: First Michel's Baguette
In 1979, Michael and Lou Bregman opened the first Michel's Baguette at the Toronto Eaton Centre. What made this café different was the premium quality and great selection of pastries, sandwiches and salads. Not only could you smell the pastries, but you could see them being baked throughout the day … not just in the morning!
2009: From Michel's Baguette to Michel's Bakery Café
Back in 2009, Michel’s Baguette was operated by a retail division: Threecaf Brands Canada Inc. To make sure Michel’s was positioned for success in a constant competitive environment, Threecaf did a full rebranding with an updated identity: Michel's Bakery Café.
2010: A family member of an international group
In 2010, Threecaf Brands Canada Inc. caught the attention of Groupe Le Duff in France with Brioche Dorée, its internationally renowned star banner. Michel's Bakery Café was now part of an important family of brands that shared the same vision: to offer fresh, high-quality food, baked on site every day.